DVD packaging company greens image, operations

By Wendy Wilson May 7, 2008

May 7 | DVD packaging manufacturer Wynalda Litho planted more than 2,000 trees near its company headquarters during the week of Earth Day in April, part of a larger company initiative to green its operations.

About 24 trees are used to make one ton of paper. Wynalda Litho estimates that the 2,000 trees planted close to its offices in Belmont, Mich., will offset the production of around 83 tons of paper.

The company also has purchased equipment designed to reduce its use of natural gas by 80% and switched from oil-based inks to alternatives derived from agriculturally produced sources. 

Recently, Wynalda Litho partnered with an outside company to determine its carbon footprint. The commercial printing and packaging company is among the first of its kind to become FSC "Chain-of-Custody" certified, an assurance to customers that the paper the company uses doesn't come from rainforests or old growth trees.

Finally, company VP Daniel Wynalda said in a statement that the manufacturer plans to revisit the designs for the packaging it creates across the industries it serves—including healthcare, cosmetics and software in addition to entertainment—in an ongoing effort to reduce the materials used.