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The Leading Question digital media research specialists and digital music agency Music Ally have warned that the music industry has to change its business models and fast to stand any chance of reversing the current sales decline.
The warning comes as new research from the Leading Question’s annual Speakerbox study -- revealed at The Great Escape music convention today, which showed that the percentage of UK music fans regularly paying for downloads is shrinking, while the percentage of those regularly file sharing has failed to drop.
The Leading Question and Music Ally have laid out a five-point plan for change based on the results of the research:
1. Music needs to be bundled with other products and entertainment packages
2. Labels needs to experiment with new release schedules and formats
3. Free doesn’t mean no money
4. Change the charts
5. Trust the DJ:
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A plan to boost shrinking UK (paid) downloads - May 16, 2008
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The warning comes as new research from the Leading Question’s annual Speakerbox study -- revealed at The Great Escape music convention today, which showed that the percentage of UK music fans regularly paying for downloads is shrinking, while the percentage of those regularly file sharing has failed to drop.
The Leading Question and Music Ally have laid out a five-point plan for change based on the results of the research:
1. Music needs to be bundled with other products and entertainment packages
2. Labels needs to experiment with new release schedules and formats
3. Free doesn’t mean no money
4. Change the charts
5. Trust the DJ:
LEAVE A COMMENT©2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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