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This news just hit the inbox, and seeing as I am a proud PBS viewer and someone intrigued by all things 'broadband video management and publishing,' I thought I'd report that PBS announced today that it has chosen thePlatform to power its new online video initiative that will (direct from the press release) 'significantly increase the amount of PBS video available on both pbs.org and local PBS station web sites.'
PBS will use thePlatform to publish and manage its national broadband video programming on its web sites. In addition, local PBS stations will have access to thePlatform's publishing system and video player technology to publish locally-produced content to their individual Web sites and to make it available to other local PBS stations.
The announcement was made by Jason Seiken, PBS Sr. VP, Interactive, at PBS' annual Showcase meeting in Palm Desert, Calif.
"We've already rolled out hundreds of hours of video on PBS.org, and it's proven to be tremendously popular, as shown by the 1.2 million streams of the recent FRONTLINE program 'Bush's War,'" said Seiken. "Using thePlatform's technology will allow us to execute on our far-reaching video strategy and considerably increase online video on both pbs.org and local PBS station Web sites."
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PBS, thePlatform sign online video deal - May 13, 2008
 |
PBS will use thePlatform to publish and manage its national broadband video programming on its web sites. In addition, local PBS stations will have access to thePlatform's publishing system and video player technology to publish locally-produced content to their individual Web sites and to make it available to other local PBS stations.
The announcement was made by Jason Seiken, PBS Sr. VP, Interactive, at PBS' annual Showcase meeting in Palm Desert, Calif.
"We've already rolled out hundreds of hours of video on PBS.org, and it's proven to be tremendously popular, as shown by the 1.2 million streams of the recent FRONTLINE program 'Bush's War,'" said Seiken. "Using thePlatform's technology will allow us to execute on our far-reaching video strategy and considerably increase online video on both pbs.org and local PBS station Web sites."
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