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RIAA: DRM will return - May 8, 2008

Greg Sandoval reports from the Digital Hollywood conference that the "news of DRM's death has been greatly exaggerated, according to an executive with the Recording Industry Association of America (RIAA)."

-- "(Recently) I made a list of the 22 ways to sell music and 20 of them still require DRM," said David Hughes, who heads up the RIAA's technology unit, during a panel discussion at the Digital Hollywood conference. "Any form of subscription service or limited play-per-view or advertising offer still requires DRM. So DRM is not dead." 

-- Hughes also said that DRM must change so that the public sees it less as a sort of policeman that locks music a way. He would prefer a mode where consumers don't notice DRM at all. "People just want music when they want it," he said. "It's about access. If they get that then they don't care about DRM."

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