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Big media have piracy plan for Olympics - April 28, 2008

Just as the pole-vaulters, sprinters and swimmers get ready for the Beijing Olympics this summer, big media companies that paid top dollar to broadcast, stream and market every available inch of the games have their own competition to prepare for -- fighting Internet piracy.   

Wang Shanshan, via China Daily, has a report today about the new media side of the Beijing Olympics and how the companies involved are tackling the piracy issue.

Said Liu Lu, the director of the Copyright Protection Center of CCTV.com, the digital arm of the China Central Television Station (CCTV) who bought the new media broadcast rights for the Chinese mainland and Macao: "Copyright protection is a top agenda for management now because the Olympic programs at CCTV.com may be uploaded onto other websites after they are downloaded and people may visit those websites instead."

Regarding NBC, who bought the television broadcast rights and the new media broadcast rights, the article notesthe company "has been setting up legal and technical barriers for piracy" and uses technology from Vobile Inc, called Video DNA, 'to compare contents of its own website and those of a number of other websites and discover pirated programs.'

It's a very informative article and really brings to light the priority copyright protection is heading into the Olympic Games.

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