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New anti-piracy ad hits NYC - June 2, 2008

Building on the success of the anti-piracy campaign the City of New York and the Motion Picture Association of America, Inc. (MPAA) initiated last year, MPAA Chairman and CEO Dan Glickman announced today that the campaign is continuing to New York’s subways.

Beginning this week, there will be a new phase of the “Get the Real Picture” ad campaign on subway platforms to heighten consumer awareness about DVD piracy on New York subways and urge New York consumers to think twice before buying illegal movies. The new ads feature New York City’s 311 citizen service hotline giving people a local resource to report piracy. 

Local chapters of the entertainment guilds and unions will also pitch in by reemphasizing to their members the need to protect movies during the busy summer movie season by reporting piracy.

“The City’s efforts to combat anti-piracy have gone a long way to stamping out pirated DVDs on our city streets, and now we’re taking the campaign underground,” said Mayor Michael R. Bloomberg. “New York City is home to countless iconic movies, and with the start of the summer movie season, it’s the perfect opportunity to remind New Yorkers that purchasing pirated DVDs impacts everyone negatively, whether it’s measured in lost revenue to the motion picture industry or felt in the wallets of average New Yorkers who spend their hard-earned money on poor quality—and not to mention illegal—DVDs.”
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