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Blu-ray no savior for DVD sales - April 23, 2008

Interesting news via Reuters today about life after Blu-ray's victory in the hi-def war, namely that Sony's sales numbers need to giddy up, or "home video might not return to sustained growth mode for several years." The article notes that in the first quarter this year, 4.9 million next-gen movies were sold, 3.8 million of which were Blu-ray. That's half of the 9.8 million copies of 536 different titles that have been sold in the U.S. since the inception of Blu-ray and HD DVD. Still... the sales doesn't make up for sluggish traditional DVDs, 'sales of which might have peaked two years ago in terms of revenue.'

In other Blu-ray news (via Swanni at TV predictions), there's a report out from Bernstein Research analyst Michael Nathanson that tells us Blu-ray players will be in approximately one percent of U.S. households at the end of this year, suggesting the high-def disc format will experience a boom over the next three years.

To help fuel that growth, the analyst estimates that the average price of a Blu-ray disc will drop from $28.50 this year to $24.43 in 2011. He says overall Blu-ray revenue will jump from $260 million this year to $4.24 billion in 2011.



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