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Traffic spike for revamped AOL sites - April 25, 2008

Looks like all that tinkering and re-designing to the AOL stable of content sites is paying off – with big jumps in traffic.

Per Emily Steel's article in today's WSJ, traffic to the AOL sites, which includes AOL Money & Finance and the male-oriented Asylum, grew 15% to 56.5 million unique U.S. visitors in the first quarter from a year ago, according to comScore Media Metrix.

Writes Steel: "The content push is part of AOL's bid to reinvent itself as an ad-supported Web company following its August 2006 decision to make its Internet-access service free. Visits to AOL's Web sites slowed as a side-effect of that decision. Many of the visitors had been paying subscribers who logged on to check email and then looked at other AOL features."

The article points out that AOL utilized some good ol' SEO maneuvering to gain traffic increases. "As a result, a recent Google search for "money and finance" listed AOL's Money & Finance site as the top link. AOL hadn't turned to the technique before because it relied on paying subscribers to visit its pages."

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