Stat Sheet

Gamers still spend most of their $ on non-gaming entertainment - March 25, 2008

To maximize sales, retailers and content suppliers need to view consumers as fans of multiple entertainment categories, according to an NPD Group study.

Consumers may favor one entertainment category over all others, but that preference does not preclude them from purchasing a variety of media. For example, daily videogame players are more likely to buy a DVD or CD, according to NPD surveying, than they are to purchase a new videogame.

Based on a 10,000-person sample asked about spending habits in the past six months, 58% of core gaming respondents said they purchased a DVD, 46% bought a CD and 43% bought a game for a console.

Overall in 2007, consumer spending on videogames tripled, as CDs fell by 10% and DVDs dipped slightly over the prior year.

Similarly, MPAA reported in its 2007 Theatrical Market Statistics that technology users go out to the movies more than their low-tech counterparts. -J.N.

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