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US Internet ad spending to boom - May 30, 2008
Juan Carlos Perez (www.pcworld.com) reports that "online advertising will balloon in the coming years, becoming bigger than all advertising media except direct marketing by 2012, according to IDC.
Spending in U.S. online advertising will double from US$25.5 billion in 2007 to $51.1 billion in 2012, along the way climbing up from the fifth-largest to the second-largest ad medium and dwarfing newspapers, cable and broadcast TV, IDC said Friday.
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