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The ContentAgenda staff rounds-up the latest consumer trends, media statistics, market reports, internet studies and marketing strategies.

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May 08, 2008

ContentAgenda Staff,

Shipments of digital cable boxes set new record

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China and the transition to digital TV drove a record-setting 41 million shipments of cable boxes worldwide last year, according to a new report from our sister research firm In-Stat. 

That's up from 29.7 million shipments last year. In-Stat expects demand to continue strong through 2012.

Set-top box revenues were up 25%, surpassing $6 billion in 2007. Motorola and Cisco Systems were the top manufacturers with a 45% share of the market, though they are facing increased pressure from Chinese manufacturers. Some of the strongest growth was in China, where 14.7 million boxes were shipped last year versus 9.9 million the previous year. Shipments of advanced set-top boxes, such as HD-capable and PVR-enabled boxes were up 30% to 11 million units in 2007.
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May 08, 2008

ContentAgenda Staff,

Digital Toy Market to Reach $9 Billion in Sales by 2012

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For kids toys, that is. Today's kids are already comfortable with technology so it's not too surprising that digital toys are gaining popularity. That along with lower prices on consumer electronics and increased shelf space at retail devoted to the growing number of digital toys that combine an educational component are making edutainment toys one of the fastest-growing segments of the toy market, according to a new report from In-Stat, "Continued Growth for the Worldwide Market for Portable, Electronic-Based Edutainment Toys." In-Stat predicts it could reach $9 billion in global sales by 2012. 

The makers of portable digital devices and semiconductor companies stand to gain from the strong growth, as the technology used for portables is the same being used in digital edutainment toys, In-Stat says. 

The report examines leading companies in the space and forecasts edutainment growth. - J.N. LEAVE A COMMENT
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May 06, 2008

ContentAgenda Staff,

PS3 outsells Xbox 360 in Europe

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Darren Waters (BBC News) has the news that Sony's PlayStation 3 games console has outsold Microsoft's Xbox 360 in Europe, according to figures released by Sony.


According to the story, more than five million PS3s have been sold across the continent, Sony's David Reeves confirmed. Speaking at a European PlayStation event in London, he said: "The numbers are a testament to the strength of the PlayStation brand."

He said PlayStation 3 had been outselling the Xbox 360 since October last year. "We have sold more PlayStation 3s throughout Europe than Xbox 360 even though they launched 16 months before us." Mr. Reeves, head of Sony Computer Entertainment Europe, also said 12 million PSP handheld consoles and 48 million PlayStation 2s had been sold in Europe.

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