ThePlatform teams with six ad partners

Earlier this year, thePlatform, which provides video management and publishing services, unveiled the industry's largest collection of integrated partners for serving the professional online video market. 

Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 Real Media, Microsoft's AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and LiveRail.

More than 60 companies participate in thePlatform Framework, the company's premier partner program, which spans the entire ecosystem of online video, including: advertising campaign management systems, ad sales networks, content delivery networks, content protection, media formats, transcoding engines, payment processors, syndication outlets and video search.

Prior to today's expansion, companies participating in thePlatform Framework within the area of advertising and monetization, included: Adap.tv, BlackArrow, DoubleClick (DART), Lightningcast, Panache, PayPal, ScanScout, and SpotXchange. With the addition of these six new technologies, thePlatform now offers the industry's largest set of advertising capabilities for online video.

"Media companies are demanding more choices and enhanced capabilities to support their advertising efforts in online video," said Ian Blaine, CEO of thePlatform. "As part of the open, video management system that we provide, customers want the ability to work with the best-in-class solutions providers in a seamless way. With the addition of leading solutions like 24/7 Real Media, Microsoft's AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and LiveRail, we now offer the largest set of advertising choices for online video in order to meet the diverse needs of media companies of all sizes."