The Pretenders debut new album as MP3s

Rock and Roll Hall of Famers The Pretenders are getting innovative in the digital space for the release of their new album.

According to Jonathan Cohen (Billboard.com), the Chrissie Hynde-led band is rolling out their new album, "Break Up the Concrete," as one MP3 per week with a different partner leading up to the Sept. 23 CD release date.

The first song, "Boots of Chinese Plastic," is available for free download via AOL's Spinner.com and the Pretenders' Web site. Subsequent tracks will roll out with partners such as QuickTime, ClearChannel.com, CMT.com, iLike, iMeem, MP3.com, VH1 Classic, Yahoo!, CBS Radio and MSN Windows Media.