Widevine, Incited Media partner for content distribution

Incited Media, an online video and streaming production services company, and Widevine Technologies, provider of multiformat and multiplatform DRM and digital copy protection solutions, today announced a technology partnership that bundles Widevine’s content protection as part of Incited Media’s cross platform live streaming service. 

Widevine will enable Incited Media to secure distribution and consumption of live streams on a wide range of consumer platforms.

This announcement reflects an industry trend whereby content owners and service providers are increasingly requiring secure multiplatform content distribution for their premium content. Users running Windows and Mac-based PCs are increasingly demanding the ability to watch content in the browser of their choice using the bundled video players native to their computers. 

The joint solution solidifies Incited Media’s ability to enable content owners and service providers to deliver to this audience with a single platform that offers transcoding, ingestion, content protection and publishing capabilities.

“Our deep experience in live event management has migrated to include both live and on-demand distribution services for digital media service providers,” said Joe Einstein, Incited Media co-founder. “Our customers require a studio approved content protection scheme to ensure monetized live streamed and on-demand content is securely delivered. Widevine’s technology allows us to provide this critical security requirement to our clients and to complete the final component of our service offering.”