YouTube: You created the content, now sell the ads

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By Abbey Klaassen June 9, 2008

NEW YORK (AdAge.com) -- Google has struggled to find the best way to monetize YouTube. The latest idea: Let content creators sell ads.

Professional content producers -- those who come equipped with their own ad-sales teams -- are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads.

YouTube is by far the largest video site, with more than 4 billion videos viewed in March, according to ComScore, but it has not been able to translate that audience into significant dollars.

Click here to read Abbey Klaassen's full story via AdAge.

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