How Apple is changing DRM

http://www.guardian.co.uk

By Tim Anderson May 16, 2008

When Apple approached record companies about selling their music digitally five years ago, they "were extremely cautious and required Apple to protect their music from being illegally copied", according to Steve Jobs's recollection of the process. That meant using digital rights management (DRM) - a software wrapper - to protect songs from unlimited copying. Jobs says it is crucial to the contract: "If our DRM system is compromised and their music becomes playable on unauthorized devices, we have only a small number of weeks to fix the problem or they can withdraw their entire music catalog from our iTunes store."

But what's the real effect of DRM? Last year, EMI began offering songs without it on iTunes. "The industry has finally been able to get some hard data about how removing DRM restrictions from legitimately purchased tracks affects piracy," says Bill Rosenplatt, DRM specialist and president of GiantSteps Media Technology Strategies. "The statistics show that there's no effect on piracy."

Click here to read Tim Anderson's full report via The Guardian.


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