CinemaNow allows movie rentals via cell phone

http://www.reuters.com

By Sinead Carew April 29, 2008

Privately held digital entertainment provider CinemaNow said on Tuesday that U.S. consumers would be able to use their cell phones to view movie trailers and order full-length movies to watch on their home television or computer through its mobile website.

The service, offered on Web-capable phones at mobile.cinemanow.com, would let U.S. consumers immediately buy or rent a movie when they hear about a new offering while they are out with friends.

"It definitely makes discovery a little more social when you can talk about the movie and do the purchase while you're there," said David Cook, CinemaNow's chief operating officer. The service automatically downloads movies to a Web-connected consumer electronics device such as a home computer.

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