Exec: Apple must address piracy before NBC returns to iTunes

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By Jacqui Cheng April 17, 2008

NBC says it wants to be able to put its TV content back on the iTunes Store, but still has a few reservations—one of which could hold the network back from joining iTunes forever. NBC would still like to be able to bump up prices—something that Apple has been stubborn about in the past, but has shown it's open to negotiation over when it comes to movie licensing. NBC would also like Apple to tighten up its DRM, however, in such a way that would block NBC's content from being transferred onto iPods.

NBC chief digital officer George Kliavkoff made the comments during an interview at this week's Ad:Tech conference in San Francisco, where he discussed what the company wants out of its relationship with Apple. "We'd love to be on iTunes. It has a great customer experience. We'd love to figure out a way to distribute our content on iTunes," Kliavkoff said, according to CNet. "We have film distribution with iTunes so yes, we do talk to Apple."

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