Microsoft unveils web series slate
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By Mike Shields April 4, 2008
Microsoft sent a direct message to the ad buying community on Thursday--everyone's software company is a hit-making digital media leader.The company unveiled an ambitious slate of original programming created for its multiple Web platforms, including the MSN portal, MSNBC.com and Xbox Live before a group of agency and marketing executives at its first ever Digital Showcase held at the Director's Guild Theater in New York. During the event, executives emphasized the company's commitment to producing highly targeted, large scale Web series, which facilitate integrated advertising opportunities.
Among the new series to come out of MSN's Branded Entertainment group are In Need Of Repair, a male-aimed home improvement series featuring a pair of sophomoric, mostly inept hosts; and The Men's Room, an instructional fashion series geared for 20-something men who are averse to reading magazines such as GQ and Details.
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