CBS' NCAA HD stream nabs 1.8 Mil.

http://www.mediaweek.com

By Mike Shields March 21, 2008

The third year of March Madness on Demand is off to a roaring start, thanks to an aggressive distribution strategy initiated by CBS Sports.

Nearly 1.8 million fans logged on to CBSSports.com to stream part of the NCAA Men’s basketball championship on Mar. 20, a whopping increase of 122 percent versus the comparable day last year. That traffic leap was fueled by CBS’ decision to place links to its site’s coverage of the games on 200 sites across the Web, including Facebook, YouTube, Yahoo Sports and SI.com.

Click here to read Mike Shields' full report via www.mediaweek.com.




VOICE IT. Let Us Know What You Think

POST A COMMENT

There are no comments posted for this article.