Blu-ray Blues

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By Robert X. Cringely March 15, 2008

Now that HD DVD is dead and Sony's Blu-ray has apparently won the HD media war, why aren't we seeing Blu-ray drives available as a factory option, at least, for Macintosh computers? I think Steve Jobs is deliberately holding back in a high-stakes gamble for control of HD video distribution.

Apple has been a member of the Blu-ray camp practically since its inception. And remember 2005 -- Apple's "Year of HD," when the company declared allegiance at MacWorld in the company of Sony's chairman. So where are the drives, and what does Apple have to lose by providing them or not?

There's a tiny chicken-and-egg problem here in that Apple's professional applications don't yet support Blu-ray.


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