Movielink, Target join for 300 promotion

Movie download site Movielink is offering a free download of battle flick 300 to consumers who buy the deluxe edition DVD in Target stores as part of a promotion for the Warner Home Video release, which streets today.

Target is promoting the partnership with stickering on the DVD, and Movielink sent an e-mail to customers telling them to “Double the Power of 300” by buying the disc in Target stores to receive the free download.

Movielink also will give Target buyers the free 22-minute behind-the-scenes feature “Making of 300,” which isn’t included on the DVD.

Movielink execs declined to talk about the promotion, but sources called it a “test run” for both companies to see if tying the download with the DVD boosts sales.

The companies are the latest to tie DVD sales with online sales.

Last week, Starz Home Entertainment announced a promotion with sister movie subscription site Vongo and Trans World Entertainment, that ties sales in FYE stores to sales and subscriptions on Vongo.

A year ago, Wal-Mart offered consumers who purchased Warner’s Superman Returns DVD a download of the film through its Web site for several dollars more.